If the idea of donating stock to charity seems too complicated or something only the “one percent club” can do, we’re here with an important message: it’s actually not that hard, and it’s probably something you should be considering.
According to the IRS, despite the fact that 90% of Americans’ wealth is held in non-cash assets—things like investment portfolios, real estate, and retirement plans—75% of our charitable giving still comes from cash assets, aka the money in our bank accounts.
In other words, by donating purely on a cash basis, we are ignoring the giving power of our other assets—and stocks in particular have a lot of donor benefits (namely tax savings!) worth considering. Let’s explore how donating stock works and why it might be the right charitable giving tactic for you.
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